Background
I'm Samuli Hokkanen — a Nordic digital commerce executive with 15+ years of experience leading organizations through digital transformation. My career has spanned e-commerce, digital services and broad business strategy across scaling organizations.
Why I write
Writing is how I process ideas and share what I learn. Over the years I've watched commerce evolve rapidly — and AI is accelerating that change further. There's a real need for practical, executive-level perspectives on navigating this shift.
I don't write about theory. I write from experience — what I've tried, learned and had to change along the way.
Expertise
My core expertise sits at the intersection of the commerce ecosystem and AI: how organizations can leverage AI in their sales strategy, customer experience and operational efficiency. I've helped organizations navigate the challenges of digital transformation with concrete, executable solutions.
Values & Principles
Pragmatism
Strategy is worthless without execution. I connect the big picture to hands-on implementation.
Courage to Change
Digital disruption doesn't wait. A leader's job is to move the organization forward.
Continuous Learning
Technology evolves faster than ever. Curiosity is a competitive advantage.
Honest Communication
I write what I actually think, not what the audience wants to hear.
Let's connect
Want to discuss commerce, AI or digital strategy? Reach out — I'm happy to talk.
Get in touch